Meta Ads Agency Needed — Small Dedicated Team (Shopify Beauty/Haircare Brand)

More than 6 months, Less than 30 hrs/week We're looking for a budget-conscious, experienced Meta advertising partner to manage our Facebook and Instagram advertising — from strategy through execution and reporting — for our Shopify-based haircare/extensions brand. We're specifically looking for a small agency (3-4 people) where team members each own a distinct function — similar to how our Amazon Seller Central team is structured (one person on inventory, one on ads, one on listing optimization). Please do not apply if Meta/Facebook Ads is not your team's primary focus. Our goal isn't clicks or impressions — we want measurable sales and a clear understanding of the return on every dollar spent. Must-Have

Requirements Full Meta Ads management: campaign strategy, setup, audience development, retargeting, prospecting, catalog/product ads, ongoing testing and optimization, budget scaling Strong experience with Shopify, Meta Pixel, and Meta Conversions API (CAPI) Ability to reconcile Meta-reported ROAS against actual Shopify revenue (not just relying on Meta's own attribution) Monthly reporting covering: spend, CTR, CPC, CPA, purchases, revenue, ROAS, new vs. returning customer breakdown, what was tested/changed, and recommendations We retain full ownership of Business Manager, ad account, pixel, page, and all data/assets — agency is granted access, not ownership Strongly

Preferred Experience with e-commerce/DTC brands, ideally beauty, hair, extensions, or other visually-driven consumer products Ability to provide strategic direction — not just execution — on which products/offers to prioritize, audience strategy, and budget allocation across the funnel (awareness → retargeting → purchase → repeat) A dedicated primary point of contact, regular check-ins, and proactive communication (we don't want to feel handed off to someone we never talk to)

Nice to Have / Open to Discussing as Add-On Scope Ad creative development (copy, static/carousel/video ads, UGC-style content) — happy to discuss whether this is in-house or a separate cost Organic social posting/community management Live performance dashboard (Triple Whale, Northbeam, Looker Studio, etc.) vs. monthly reporting only In Your Proposal, Please Include Your team structure and who handles what (media buying, creative, reporting/analytics, account management) Relevant case studies or results, ideally in beauty/haircare or similar e-commerce categories A clear breakdown of pricing: monthly management fee, % of ad spend (if applicable), and any separate creative/tracking/setup fees Whether you're open to a trial period (e.g., one month) before a longer-term retainer