WordPress Website Repair & SEO Optimization

Hi there, I had a look at tremolos.com and saw the broken mobile nav, slow loads on the Tremolo Systems archive, and a blog structure that's not helping you rank for anything specific yet. You've built real content around a niche topic. That deserves to work properly and show up in search. What you need isn't just fixes. It's a site that loads fast, converts mobile readers, and ranks for the long-tail searches guitar builders and modders are actually typing in. Here's how I'd handle this: 1. Audit and document what's broken. I'll crawl the site, test all pages on mobile, note what's slow or unresponsive, and map the current redirects and internal link structure. You get a spreadsheet of issues with priority ranking so we're both clear on what matters most. 2. Fix or replace the theme. If the current theme can't be cleaned up without more breaking, I'll migrate you to a lightweight, performance-focused setup like Kadence or GeneratePress. Mobile-first, block editor compatible, fast, and maintainable. I'll build a staging version first so you can review before anything goes live. 3. SEO structure and keyword targeting. I'll research what your audience is actually searching for around tremolo systems, bridge types, and guitar mods. Then I'll restructure headings, internal links, meta descriptions, and schema to match intent. Not automated reports. Real changes to titles, alt text, and page structure. 4. Performance tuning. I'll optimize images, eliminate render-blocking scripts, clean up unused CSS, and get Core Web Vitals into the green. Mobile speed is a ranking factor and a trust signal. I built and migrated WordPress sites for an artist portfolio, a custom BuddyPress community portal for Lousch Creations, and a full redesign and migration for Aderonke Akindipe where SEO preservation and zero downtime were non-negotiable. I've done this kind of repair and optimization work many times. Before quoting a fixed price, I need to audit the site properly. I work at $85/hr and expect this would land somewhere in the 15 to 25 hour range depending on how deep the theme issues run and how many pages need individual attention. I can start this week and have the audit to you within 48 hours of kickoff. What's your timeline, and are there specific conversions or actions you want the site to drive beyond readership? Trust, Tai