WordPress, GA4, WooCommerce and Cross-Domain Campaign Tracking Specialist

Less than 1 month, Less than 30 hrs/week United States only Copy the following into the Upwork job-posting form. JOB TITLE WordPress, GA4, WooCommerce and Cross-Domain Campaign Tracking Specialist PROJECT SUMMARY We need an experienced WordPress analytics and conversion-tracking specialist to implement end-to-end campaign attribution across two related websites: 1. [https://www.BeABusinessBroker.Today](https://www.BeABusinessBroker.Today) 2. [https://www.FastStart.Training](https://www.FastStart.Training) Both websites are hosted by GoDaddy. FastStart.Training uses WooCommerce for product sales. This is not a website redesign, SEO, advertising-management, or general marketing project. The assignment is specifically to implement reliable campaign, lead, referral, and purchase attribution. BUSINESS OBJECTIVE We are developing a targeted recruiting campaign directed to three professional groups: * Commercial real estate professionals * Business consultants * Business coaches Campaigns will target selected U.S. cities that our research has identified as business-broker deserts or underserved business-brokerage markets. Prospects may be contacted by: * Personalized letters * QR codes * Personal email * LinkedIn * Telephone follow-up We need to know which city, professional group, communication channel, and campaign generated each website visit, assessment, inquiry, and eventual FastStart purchase. TRACKING REQUIREMENTS The proposed system must capture and preserve: * Target city and state * Professional group: CRE, consultant, or coach * Outreach channel: direct mail, QR code, email, LinkedIn, or another approved channel * Campaign name * Referral or prospect code, when included * Original landing page * First visit date * Conversion date * Original attribution and, if appropriate, most recent attribution Tracking must persist when a visitor: 1. Opens a campaign link or scans a QR code. 2. Visits BeABusinessBroker.Today. 3. Views multiple pages. 4. Leaves and returns several days later. 5. Completes the Business Broker Career Match Assessment. 6. Submits an information or contact form. 7. Clicks from BeABusinessBroker.Today to FastStart.Training. 8. Completes a WooCommerce purchase or another designated conversion. The city, profession, channel, and campaign information must be connected to the actual lead, form submission, assessment, or WooCommerce order. Information appearing only as aggregated traffic in Google Analytics is not sufficient. EXPECTED CAMPAIGN STRUCTURE The system should support standard campaign parameters such as: * utm_source * utm_medium * utm_campaign * utm_content * ref or another approved referral identifier Example: [https://www.BeABusinessBroker.Today/?utm_source=direct_mail&utm_medium=qr_code&utm_campaign=augusta_ga&utm_content=cre&ref=AG-CRE-001](https://www.BeABusinessBroker.Today/?utm_source=direct_mail&utm_medium=qr_code&utm_campaign=augusta_ga&utm_content=cre&ref=AG-CRE-001) We also want readable short addresses for letters, such as: * BeABusinessBroker.Today/AugustaCRE * BeABusinessBroker.Today/AugustaConsultant * BeABusinessBroker.Today/AugustaCoach These short addresses may redirect to the appropriate campaign-tracking URLs. The final system must allow us to create additional cities and campaigns without hiring a programmer every time. SCOPE OF WORK 1. Audit both WordPress websites and their existing analytics, forms, plugins, WooCommerce configuration, and cross-domain links. 2. Determine whether Google Analytics 4 and Google Tag Manager are already installed and properly configured. 3. Provide a written implementation plan before making production changes. 4. Configure or correct Google Analytics 4. 5. Configure Google Tag Manager when appropriate. 6. Implement cross-domain measurement between BeABusinessBroker.Today and FastStart.Training. 7. Implement persistent first-party campaign attribution that can survive a reasonable return-visit period. 8. Create the initial short campaign URLs and redirects. 9. Configure tracking for QR codes, direct mail, email, and LinkedIn campaigns. 10. Capture campaign data with the Business Broker Career Match Assessment and relevant lead forms. 11. Store campaign attribution with WooCommerce orders or associated customer/order metadata. 12. Configure appropriate conversion events for: * Assessment started * Assessment completed * Contact or information request * Click to FastStart.Training * Checkout started * Purchase completed 13. Create a simple report or dashboard that can show results by: * City * Professional group * Outreach channel * Campaign * Website visits * Assessments * Leads * FastStart purchases * Conversion rate 14. Conduct a complete pilot test using one city and all three target groups. 15. Provide written documentation and a recorded video walkthrough. 16. Provide instructions for adding new cities, professional groups, campaign links, referral codes, and QR codes. GODADDY AND WEBSITE-SAFETY REQUIREMENTS Both websites are hosted by GoDaddy. The selected contractor will initially work on GoDaddy staging copies whenever technically appropriate. The contractor: * Must not request or use the client’s personal GoDaddy password. * Will receive temporary GoDaddy delegate access if required. * Will receive separate temporary WordPress accounts. * Must not install, remove, purchase, or replace any plugin without written approval through Upwork. * Must not modify domain ownership, registration, email, billing, or unrelated GoDaddy products. * Must not access PayPal banking information or financial credentials. * Must not push staging changes to production without written authorization. * Must not overwrite the live FastStart.Training WooCommerce database. * Must protect all existing orders, customers, products, subscriptions, and payment configurations. * Must maintain a change log describing every material modification and how it can be reversed. * Must follow applicable privacy and data-protection requirements. GoDaddy backups will be created before work begins and before live changes are implemented. PAYMENT AND CHECKOUT SECURITY The contractor must not request: * PayPal passwords * Banking credentials * Credit-card information * Personal email passwords * The client’s personal WordPress password * The client’s personal GoDaddy password Testing should use an approved sandbox, test mode, test product, test coupon, or another safe procedure. REQUIRED EXPERIENCE Applicants should have demonstrated experience with: * WordPress * WooCommerce * Google Analytics 4 * Google Tag Manager * Cross-domain measurement * UTM campaign attribution * First-party attribution persistence * WordPress form tracking * WooCommerce order metadata * Conversion-event configuration * QR-code and direct-mail attribution * GoDaddy Managed WordPress hosting * Website staging and safe production deployment * Documentation and client handoff DELIVERABLES The completed project must include: 1. Audit report covering both websites. 2. Written implementation plan. 3. Properly configured analytics and tracking. 4. Cross-domain attribution between both websites. 5. Initial campaign links and redirects. 6. Pilot tracking for one city and three professional groups. 7. Campaign information recorded with forms, assessments, and WooCommerce orders. 8. Tested conversion events. 9. Simple reporting dashboard or report. 10. Complete change log. 11. Plugin and service inventory. 12. Written operating instructions. 13. Recorded video walkthrough. 14. Final live-system test. 15. Rollback instructions. PROPOSED MILESTONES Milestone 1 — Audit and Written Implementation Plan * Audit both websites * Review existing plugins, forms, assessment, analytics, and WooCommerce * Identify risks and compatibility issues * Recommend the precise architecture * Identify all proposed plugins, services, and recurring costs * Provide the testing and rollback plan No major production changes should occur during this milestone. Milestone 2 — Staging Implementation * Configure tracking on staging * Implement UTM and referral capture * Configure cross-domain measurement * Configure form and assessment attribution * Configure WooCommerce attribution in an approved test environment * Create pilot campaign links for one city and three professions Milestone 3 — Testing and Approved Production Implementation * Demonstrate the complete process on staging * Correct identified problems * Implement approved changes on the live websites * Protect the live WooCommerce database * Complete production testing Milestone 4 — Reporting, Documentation and Handoff * Complete reporting dashboard * Deliver written documentation * Deliver recorded walkthrough * Deliver change log and rollback instructions * Complete final acceptance test * Remove or identify all temporary access and test elements FINAL ACCEPTANCE TEST Before the final milestone is approved, the contractor must demonstrate the following process: 1. Open a tracked link for a specific city, profession, and outreach channel. 2. Confirm that the visit is recorded. 3. Complete a test assessment or lead form. 4. Confirm that the resulting record includes the original city, profession, channel, and campaign. 5. Move from BeABusinessBroker.Today to FastStart.Training. 6. Complete a test checkout, test purchase, or other approved conversion. 7. Confirm that the original campaign information remains associated with the WooCommerce order or customer record. 8. Return later using the same browser and confirm that attribution persists. 9. Confirm that existing live orders and customers remain intact. 10. Confirm that the system works on desktop and mobile devices. APPLICATION INSTRUCTIONS Please begin your proposal with the words: “CROSS-DOMAIN ATTRIBUTION” This confirms that you read the complete posting. Your proposal must include: 1. A brief explanation of your recommended technical approach. 2. Examples of similar WordPress, WooCommerce, GA4, and cross-domain attribution projects. 3. A fixed-price proposal broken down by the four milestones. 4. Any anticipated recurring software or plugin costs. 5. Your estimated schedule. 6. Confirmation that you will provide written documentation and a recorded walkthrough. 7. Confirmation that you agree to the website-safety requirements. 8. Answers to all screening questions below. Generic proposals that do not address the actual attribution requirements will not be considered. SCREENING QUESTIONS 1. How would you preserve the original campaign attribution when a visitor moves from BeABusinessBroker.Today to FastStart.Training? 2. How would you retain the attribution if the visitor leaves and returns several days later? 3. How would you record the original city, professional group, outreach channel, and campaign with a WordPress form or assessment submission? 4. How would you store the original attribution with a WooCommerce order so that it can be reviewed with the actual customer transaction? 5. What is the difference between cross-domain measurement in GA4 and storing attribution with an actual lead or WooCommerce order? 6. What first-party attribution method would you recommend, and for how long would you retain the original campaign data? 7. How would you create short, readable campaign URLs without creating a separate webpage for every profession and city? 8. How would you let us add new cities and campaign links after the project is completed? 9. How would you test the full path from campaign link to assessment, cross-domain visit, and WooCommerce purchase? 10. What safeguards would you use to ensure that staging deployment does not overwrite live WooCommerce orders or customer data? 11. Which plugins or services do you anticipate using, and what are their one-time or recurring costs? 12. What GoDaddy access, WordPress access, Google Analytics access, and Google Tag Manager access would you require? 13. Will you agree not to install or purchase plugins without prior written approval? 14. Will you provide a complete change log, written instructions, rollback instructions, and a recorded walkthrough? 15. Please describe one similar attribution project you completed and the outcome. PROJECT TYPE Fixed-price project with funded milestones. EXPERIENCE LEVEL Expert. PROJECT LENGTH Expected to be a short-term implementation project, followed by limited testing and handoff support. ONGOING WORK If the initial project is successful, limited future work may be available for maintenance, campaign expansion, and troubleshooting.