Technical SEO + Local SEO + GA4/GTM Specialist for 50+ Location Ecommerce Brand

Less than 30 hrs/week Job Description Bloom Montana is a 50+ location cannabis retailer operating across Montana. We recently launched a completely redesigned WordPress website integrated with Dutchie Ecommerce Pro. Cannabis is a highly regulated, location-driven business. Traditional paid acquisition channels are limited, so organic search, local SEO, Google Business Profiles, owned digital experiences and first-party measurement are especially important to us. Our goal is not simply to improve rankings. We want to understand and improve the full journey: Search demand → Bloom visibility → store/location page → ecommerce → add to cart → checkout → BOPIS order → revenue We are looking for someone who can take ownership of the technical SEO, local SEO and analytics layer, initially stabilize and validate the new production environment, and then work with us on an ongoing monthly basis. What is already in place This is not a greenfield website build. We already have: A new WordPress website live Dutchie Ecommerce Pro integration 50+ store/location pages Store locator Geolocation / nearest-store functionality Store selection, switching and persistence Store-specific ecommerce menus Product/category shopping experience Cart and checkout through Dutchie Loyalty/customer account integration Deals/promotions and educational content Rank Math implemented XML sitemap and core on-page SEO framework Google Business Profiles connected to corresponding store pages Internal GBP reporting being built for leadership and store-level weekly/monthly reporting The website was intentionally rebuilt to move away from the older iframe-heavy ecommerce experience, which limited SEO, analytics visibility, attribution and customer-journey tracking. What we need help with now 1. Technical SEO stabilization We need an independent technical SEO review of the live production website and someone who can help get issues fixed, not just identify them.

Responsibilities include: Full Screaming Frog production crawl Validate legacy URL migration and 301 redirects Identify remaining 404s, redirect chains and loops Validate canonicals Validate robots.txt and index/noindex rules Validate XML sitemap Review Search Console indexing and crawl issues Audit titles, meta descriptions and H1s Validate schema / structured data Review internal linking Identify duplicate or incorrect location metadata/content Monitor Core Web Vitals / PageSpeed Coordinate fixes with our development team and confirm they were implemented correctly The original platform scope specifically included URL mapping, redirects, SEO preservation, analytics validation and launch QA, so this role is primarily about validating and operating the live environment correctly. 2. Local SEO across 50+ Montana locations Local discoverability is extremely important to us. We need help with: Ongoing Google Business Profile QA and optimization Ensuring GBP data matches website location data Location-specific SEO recommendations Local keyword tracking by city/store Map-pack visibility BrightLocal or similar local-grid tracking Semrush or similar keyword/competitive tracking Competitor analysis by market Review/reputation-management process Identifying stores gaining or losing local visibility Our original growth strategy places SEO, local SEO, GBP, Search Console, store pages and reviews in the “Get Found” stage. 3. GA4 + Google Tag Manager implementation This is one of the most important parts of the role. We currently have multiple GA4 setups from different stages of the project and need someone to audit what exists and establish the correct production setup. We need you to: Audit existing GA4 properties Audit GTM container(s) Determine the correct production setup Remove duplicate/missing tracking Validate source/medium attribution Identify whether traffic is incorrectly falling into Direct Identify self-referrals or broken attribution Validate new vs returning users Validate landing-page reporting Validate cross-domain/session continuity through Dutchie Ecommerce Pro Work directly with Dutchie where needed We want the full ecommerce journey measured: Traffic → Store/Menu → Product View → Add to Cart → Checkout → Purchase Including ecommerce events such as: view_item_list select_item view_item add_to_cart remove_from_cart view_cart begin_checkout purchase We also need clean transaction and revenue data. The original requirements explicitly called for GA4 customer-journey tracking, ecommerce tracking, conversion tracking and attribution. 4. GA4 ↔ Dutchie validation and reconciliation We do not want someone to simply confirm that tags are firing. We want to validate that GA4 ecommerce reporting is actually trustworthy. This includes reconciling, where possible: GA4 purchase events ↔ Dutchie ecommerce orders ↔ completed BOPIS transactions We want to identify: Missing purchase events Duplicate purchase events Transaction ID issues Material revenue discrepancies Attribution breaks Unexpected Direct traffic Session continuity issues The goal is to trust GA4 enough to use it for business decisions. 5. Google Search Console and organic reporting We need a clean recurring baseline for: Organic clicks Impressions CTR Average position Branded vs non-branded traffic Search queries Landing pages Indexation Sitemap status Crawl issues Keyword movement Store/city visibility Competitor visibility We want analysis, not just automated reports. We need someone who can tell us: What changed, why it changed, where the opportunity is, and what we should do next. Tools we currently use / expect to use Google Analytics 4 Google Tag Manager Google Search Console Google Business Profile Screaming Frog Semrush BrightLocal Rank Math Dutchie Ecommerce Pro / Dutchie Backoffice Rank Math is already installed. We need someone who understands the broader technical SEO and analytics architecture, not just how to operate a WordPress SEO plugin. Working relationship We are looking for an ongoing monthly engagement, ideally 6–12 months or longer. The initial phase will focus on: technical SEO stabilization Search Console GA4/GTM Dutchie ecommerce measurement local SEO baselines ranking/technical tools analytics validation After that, the role should transition into ongoing monitoring and optimization. We expect the person to be proactive. If something breaks, visibility drops, attribution changes, rankings move, or a meaningful opportunity appears, we want you to flag it and recommend what should happen next. You will work closely with Bloom’s internal ecommerce lead and may coordinate directly with Dutchie, our development team, internal marketing/content resources and reporting/BI resources. We are not looking for someone who only sends a monthly SEO PDF. We want someone who can: Find the issue → explain the business impact → recommend the fix → coordinate implementation → verify that it worked. What success looks like Over time, we should be able to confidently answer: Are more people finding Bloom organically? Which Montana stores and markets are gaining or losing visibility? Are customers reaching the correct store? What percentage enters ecommerce? Where are customers dropping out of the funnel? Are BOPIS orders and ecommerce share growing? Which SEO improvements are generating actual ecommerce activity and revenue? Our broader digital growth model is: Get Found → Get Them to Bloom → Convert → Identify & Enroll → Retain & Grow → Advocate. This role owns a critical part of the foundation that makes the first several stages measurable and optimizable. Please include in your proposal Your experience with technical SEO, local SEO and GA4/GTM for multi-location or ecommerce businesses. What you would prioritize in your first 30 days based on the situation above. How you would validate that GA4 ecommerce tracking and attribution are actually correct, not simply installed. Examples of similar work you personally handled and your proposed ongoing monthly engagement model. Experience with Dutchie, cannabis, regulated industries or multi-location retail is a plus, but not required.