Brand Strategy & Website Redesign Consultant for Established STEM Education Nonprofit

Hi there, I looked through the post and your current site. You're right, this isn't a website redesign. It's a positioning problem wearing a WordPress project's clothes. The real challenge is that Kids in Tech has outgrown its digital presence. You've gone from afterschool programs to a Public Innovation Lab in the Seaport, from serving kids to partnering with corporations and government. The website still tells the old story. That gap costs you credibility every time a funder, partner, or board member visits. What you need is a site that matches the scale of what you've already built, 10,000 students served and a first-of-its-kind lab launching. That's not a generic nonprofit template. That's something intentional. For a project like this, I'd run it in stages so you can review direction before we lock into build. 1. Positioning and messaging workshop. Before touching design, we'd define how Kids in Tech presents itself to funders, partners, schools, and families. Different audiences, but one coherent voice. I'd deliver a messaging framework and content structure that becomes the backbone of everything. 2. Visual identity refresh. Not a rebrand. Refining what you have so it feels current, confident, and built to last another decade. Color, type, photography direction, tone. 3. Sitemap and wireframes. I'd map the full architecture in Figma, page by page, with wireframes showing content hierarchy and user flow. You review and adjust before a single line of code gets written. 4. WordPress build. Clean, responsive, accessible. I use a performance-first setup, no heavy page builders. Built for scale and easy enough for your team to update without calling a developer every time. 5. Training and handoff. Screen recordings, documentation, and a live walkthrough so your team can confidently manage the site going forward. I've done similar work for nonprofits and mission-driven organizations where the site had to serve multiple stakeholder groups and carry institutional weight. A few examples: teamsynerg.com, keepfinancial.com, aceyus.com. Different sectors, but the same principle, clarity at scale. Given scope, I'd estimate this in the $12k to $16k range depending on final page count and messaging complexity. I can break that into milestones once we confirm direction. If this feels aligned, I'd start by reviewing any brand assets you have and talking through your primary audiences. From there I can outline the full plan with timeline and cost. Trust, Tai