Lead generation agency website redesign / revamp + SEO audit

Hi there, I looked through your post and I think the core challenge here is not traffic or features. It's defining who logs in and what they see. You have at least three user roles: prospects (gathering emails, scheduling calls), existing clients (dashboard access, performance reports), and your internal team (managing integrations and reporting). Most redesigns fail here because they optimize the public site but bolt the portal on afterward. You end up with two experiences that don't talk to each other and a permissions nightmare down the line. I've done this specific build before. Not similar. This exact structure. Client portals with role-based dashboards, HubSpot integration for data sync, and public-facing lead-gen pages that feed into the same ecosystem. The two most relevant projects are the custom BuddyPress portal I built for Lousch Creations at $7,000 and another gated portal for Von H. at $1,100. Both required defining user types first, then mapping permissions, content access, and dashboard views to each role. The BuddyPress build included performance metric reporting pulled from external tools and displayed cleanly in WordPress. Here's how I'd structure this for you: 1. User role mapping session first. We define every role that will touch this site, what content each can access, and what actions they can take. This happens before design mockups, not after. 2. Mockup the public-facing pages and client dashboard separately, then show you how they connect. You need to see both experiences clearly before we build anything. I'll deliver these in Figma with interaction flows so you understand the full journey. 3. WordPress build with BuddyBoss or a custom role system depending on complexity. HubSpot integration via API for pulling marketing metrics into the client dashboard. Forms, CTAs, and lead capture structured around high-intent actions. I'll make sure everything is modular so future developers can maintain it without reverse-engineering decisions. 4. SEO audit and on-page optimization. Technical cleanup, keyword research, structured data, internal linking, and page speed. I handle this during the build, not as an afterthought. 8 to 10 weeks is realistic for this scope. I'd estimate around $7,500 to $9,000 depending on dashboard complexity and HubSpot data needs, but I can map that out clearly once we define the user roles. What are the three most important actions you want a visitor to take, and what does your existing client dashboard show right now? Trust, Tai