Fractional Influencer & Ambassador Growth Lead - 8 Fig Wellness Brand

More than 6 months, 30+ hrs/week Only freelancers located in the United States may apply. Remote (US) · Fractional to Start, ~20 hrs/week · Potential to Grow into Full-Time · Start Immediately The Opportunity Soul is an eight-figure DTC wellness brand on Shopify with 500k+ customers and 25k+ reviews. More importantly, we aren't starting from scratch. Over the past eight years, we've accumulated a massive owned audience that includes high-profile influencers, celebrities, creators, and customers with large and highly engaged social followings. Through OuterSignal, we can enrich and search this audience based on social following, profession, persona data, and more — including identifying influential customers as they purchase. We believe there is a significant ambassador and influencer channel already sitting inside our own audience. We need someone to find it, activate it, and scale it. You'll own the ambassador/influencer program: recruiting partners, building relationships, creating the right incentives, managing the program, and turning links, codes, and content into a meaningful and profitable acquisition channel. This role will begin fractionally at approximately 20 hours per week, but our goal is to build this into a large enough channel that the right person could ultimately step into a full-time role. Why This Matters Now Federal hemp regulation changes in December 2026, while the paid-media environment for our category continues to become more restrictive. That makes owned audiences, creators, ambassadors, affiliates, and organic word-of-mouth increasingly important acquisition channels for us. We're not looking for a slow, multi-quarter program build. We want someone who can move quickly, get our first ambassadors activated within weeks, and begin building a measurable revenue channel. What You'll Own Mine our existing audience. OuterSignal gives you access to eight years of customer and audience data, including high-profile creators, celebrities, influencers, and customers with meaningful followings. This should be one of your first sources of recruitment. Build the ambassador & influencer infrastructure. Recommend and implement the right platform, tracking, attribution, payouts, approval workflows, and reporting. We're already running Shopify, Klaviyo, Meta, and an internal automation layer. Design the economics. Build commission structures, tiers, discount codes, gifting strategies, incentives, and partner economics that create a scalable acquisition channel. Recruit and manage relationships. Own outreach, onboarding, briefs, content feedback, communication, retention, and ongoing activation. We don't just want names in a database — we want active partners who consistently promote the brand. Expand beyond our owned audience. Once we've activated the opportunities already inside our ecosystem, proactively recruit new influencers, creators, ambassadors, publishers, and affiliates who fit the brand. Own compliance. This is a regulated category. Creator content must stay clear of prohibited health claims and follow FTC disclosure requirements. You'll help establish clear creator guidelines and ensure partners follow them. Report like an operator. Track program-attributed revenue, CAC, conversion rate, active partners, posting rate, and percentage of DTC revenue. We care about revenue and profitable growth — not vanity reach metrics.

What We're Looking For You have built or meaningfully scaled a creator, ambassador, influencer, or affiliate program in supplements, beauty, wellness, CPG, or another consumables category. You can show us what your programs actually produced — particularly attributable revenue, CAC, active partners, conversion, and percentage of DTC revenue. You're comfortable identifying high-potential creators, recruiting them, building relationships, and keeping them engaged. You're hands-on with affiliate/creator platforms and comfortable working with Shopify and Klaviyo data. You've operated in categories with advertising or content restrictions and understand how to balance aggressive growth with compliance. You're self-directed, fast-moving, highly organized, and comfortable owning a channel without a large team or layers of management.

Nice to Have An existing rolodex of influencers, creators, ambassadors, publishers, or affiliates you can begin activating immediately is a major plus. Experience with OuterSignal or another customer-data-to-creator discovery platform. A strong point of view on opportunities beyond traditional social creators — including newsletters, review sites, publishers, blogs, and other performance partners. Experience building an actual creator community — group chats, private channels, ambassador groups, or other environments that keep partners engaged with the brand. Role Structure & Growth Opportunity This role will begin as a fractional engagement of approximately 20 hours per week. However, we're not necessarily looking for a permanent fractional consultant. If we find the right person and the channel develops the way we believe it can, there is a clear opportunity for this role to expand into a full-time position owning our ambassador and influencer program. Compensation will also include significant performance-based incentives tied directly to revenue generated by the ambassador and influencer program. We want the person running this channel to have meaningful upside as they grow it. The bigger you build the channel, the bigger the opportunity becomes — both in terms of compensation and the scope of the role. Everything you build — the playbook, roster, workflows, relationships, and reporting infrastructure — should be documented as the program develops. You'll work directly with company leadership with very little bureaucracy between an idea and execution. How We Hire We'll start with a short introductory call. From there, finalists may complete a small paid trial exercise focused on how you'd approach our existing audience, recruit an initial group of ambassadors, structure incentives, and measure success. We're not interested in lengthy interview processes or 40-slide strategy decks. We want to understand how you think and, more importantly, how you execute. To Apply Please send us a short note covering: A creator, ambassador, influencer, or affiliate program you've built or scaled The measurable revenue or growth it produced The platforms/tools you've worked with Whether you have an existing creator/influencer network you could begin activating Your availability for a ~20-hour/week fractional engagement Whether you'd be interested in potentially transitioning into a full-time role as the program scales A Loom is completely welcome in place of a traditional cover letter.