Google Ads Expert / Media Buyer – DTC Apparel Brand (US Market)

Job Overview We are a US-based direct-to-consumer (DTC) apparel brand looking for an experienced Google Ads Manager to optimize, scale, and manage our account. Our goal is to drive profitable revenue growth through high-intent search, Google Shopping, and Performance Max (PMax) campaigns. We need a data-driven specialist who understands fashion e-commerce metrics—like MER, blended ROAS, inventory velocity, and product feed optimization. Key

Responsibilities - Campaign Strategy & Execution: Build, structure, and scale Google Search, Shopping, Performance Max, and YouTube/Demand Gen campaigns targeting US consumers. - Feed Optimization: Manage and optimize our Google Merchant Center product feed (titles, custom labels, product types, and categorizations). - PMax Asset & Signals Tuning: Leverage custom segment signals, audience intent, and high-converting creative assets to scale Performance Max without burning budget on low-quality placements. - Conversion Tracking & Data: Audit and ensure accurate conversion tracking (Google Tag Manager, GA4, Shopify integration, server-side tracking). - Budget & Bid Management: Continuously optimize target ROAS (tROAS) and CPA targets to hit scale and profitability goals. - A/B Testing: Conduct ongoing tests for ad copy, headlines, extensions, landing page routing, and creative assets.

Requirements - Proven Apparel/Fashion DTC Experience: At least 3+ years managing Google Ads specifically for e-commerce apparel or fashion brands (Shopify experience strongly preferred). - Proven Spend & Scale Track Record: Experience profitably managing $10k–$50k+ per month in ad spend. - Deep Knowledge of Merchant Center: Master-level ability to fix feed errors, optimize titles/attributes, and structure custom labels. - PMax Mastery: Proven ability to separate branded vs. non-branded traffic in PMax and prevent cannibalization. - Strong Analytics: Fluent in GA4, attribution models, and conversion rate optimization (CRO) principles. How to Apply (Screening Instructions) To confirm you read this entire description, please start your response with the phrase "DTC Apparel Scaling".Please include the following in your proposal: - Brief summary of your experience running Google Ads for DTC fashion/apparel brands. - 1–2 case studies showing past results (e.g., ad spend managed, ROAS/MER achieved, revenue growth). - Your top 2 strategies for optimizing a Google Merchant Center feed for apparel.