Upgrade Wordpress website for small business

Hi there, You're not just rebuilding a website. You're building the thing people see before they call you for a quote, and if it doesn't look like a company they can trust with their property, they move on. That's the real cost of a weak site in the fence business. I've rebuilt 284 WordPress sites over 13+ years, mostly for local service businesses where the website has to do one job well: make the phone ring. For a fence contractor, that means clean project galleries, clear service areas, mobile-friendly layouts, and a mockup simulator that doesn't feel bolted on. Everything should look like the quality of work you actually do. Here's the plan: 1. I'll start with a visual mockup of your key pages before touching WordPress. You'll see the design direction, spacing, branding, and how the fence simulator integrates into the flow. No surprises after we've already built it. 2. Clean WordPress foundation using a lightweight, editable theme like Divi. I've used it on commercial service sites before (did a full Divi build for Wayward Kind at $3,400). It's fast, mobile-responsive, and your team can update pages and images without calling me every time. 3. The fence mockup simulator gets embedded properly, not just dropped into an iframe that breaks on mobile. I'll make sure it loads fast and feels like part of the site, not a third-party tool. 4. SEO structure from the ground up. Proper page hierarchy, local keywords, service area pages, schema markup, fast load times. I handled a full SEO build for Book4Time Inc. at $2,500, same principles apply here. 5. Before launch, I'll record a short walkthrough video showing you exactly how to update pages, add new fence photos, and manage the site. You shouldn't need a developer to make basic changes. For this scope, I'd estimate $3,500 to cover the mockup, full WordPress build, simulator integration, SEO setup, mobile optimization, and post-launch training. If this direction feels right, send over your current site link and any branding files you have. I'll outline exactly what the first mockup will cover. Trust, Tai