WordPress Website Development for Industrial Equipment Manufacturer

Hi there, You just bought an industrial equipment manufacturer, and now you need a website that looks like you've been running it for 20 years. That's the real job. Not just pages and forms, but credibility built into every part of the experience so a VP opens the homepage and feels confident picking up the phone. I've been building WordPress sites for 13+ years, and B2B industrial work is one of the places I've spent the most time. The technical stack here is straightforward: WordPress, Gravity Forms, GA4, on-page SEO fundamentals. The harder part is translating what your team knows about bearings or hydraulics or welding equipment into language that makes a procurement manager stop scrolling and fill out a contact form. Here's how I'd build this: 1. We start with the homepage wireframe you already have and expand it into a full visual mockup for 3-5 key pages (homepage, product category page, individual product page, about, contact). You review, we adjust, and once you feel confident, I move into development. No guessing on the visual direction. 2. I'll interview your team. Not a long drawn-out process, but focused calls where I ask about customers, pain points, what differentiates your equipment, and why someone picks you over the competitor down the road. Then I write the copy structured around conversions, not just descriptions. 3. Build in WordPress with clean, fast architecture. Responsive across devices, Gravity Forms integrated and connected to your CRM, GA4 tracking set up properly from day one, and basic on-page SEO handled at the template level so every new page starts optimized. 4. I'll provide light training materials so your team can update product specs, post news, or add pages without calling me every time. I've done similar builds for companies like Micro-Vision Computers (ongoing WordPress and WooCommerce maintenance) and others in technical B2B spaces where the site needs to do one thing well: generate qualified leads without looking like it was built in 2012. What's your timeline looking like, and do you have product photography ready or is that still in progress? Trust, Tai