Website Development for Speech Therapy Business

Hi there, You're not just building a website. You're trying to make therapy accessible without people having to drive to an office, and you need the site to handle the operational side (booking, payments) so you can focus on the clinical work. The risk isn't design. It's launching something that looks professional but doesn't actually convert visitors into booked sessions, or worse, makes scheduling so clunky that people drop off before they even start. I've built this exact type of platform before. Virtual service businesses where the site has to do three jobs well: establish trust quickly, make booking frictionless, and handle payments without you babysitting the process. Here's how I'd build this: 1. A clean WordPress foundation built for conversion. Simple navigation, clear service pages for children and adults, testimonials positioned to build confidence, and a homepage that gets people to "Book a Session" in two clicks. Mobile-first because most therapy clients will be browsing from their phones during off-hours. 2. Booking and payment integration that actually works. I'd recommend Acuity or Calendly embedded directly, connected to Stripe or PayPal for payments. Everything tested thoroughly so when someone books, the appointment confirmation, payment receipt, and calendar invite all fire correctly without you manually checking. 3. HIPAA-awareness baked in from the start. Forms hosted securely, no unencrypted client data sitting in basic contact forms, SSL configured properly, and clear guidance on what you can and can't collect through the website vs your therapy platform. I built a similar setup for Bequest Staffing Solutions, where the site had to handle service bookings and payments for a professional service business. Also worked on larger WordPress builds for Universal Metro's healthcare-related sites, where trust and clarity were non-negotiable. I'd estimate this landing in the $3,500 range for the full build, booking/payment setup, mobile optimization, and basic training materials so you can update service details or add new offerings without calling me every time. What therapy platform are you using for the actual sessions (Zoom, Doxy, something else), and do you already have a booking system in mind, or are you open to recommendations? Trust, Tai