GA4 + Google Ads + LinkedIn Ads Conversion Tracking: Audit & Fix (Small Service Business)

Less than 1 week, Less than 30 hrs/week United States only I run a small 1:1 coaching business (streetsmartib.com) helping students and early-career candidates land investment banking jobs. I'm running Google Ads (Search) and LinkedIn Ads, and I need an experienced tracking specialist to audit my setup and make sure conversions are measured accurately end to end. I configured most of it myself and I'm not confident it's right. I don't want to keep spending on ads without data I can trust. My current setup: Static HTML site hosted on GoDaddy (no WordPress or CMS) Acuity Scheduling embedded on the site for bookings. The primary conversion is a free Strategy Call booking, and paid packages are processed through Stripe via Acuity GA4 installed Google Ads Search campaigns, with conversion tracking added through Acuity's custom conversion tracking box LinkedIn Campaign Manager with the Insight Tag installed What I need Audit my GA4, Google Ads, and LinkedIn tracking and tell me what's working, what's broken, and what's missing GA4: verify data streams and key events, set up cross-domain measurement so traffic source survives the hop into the Acuity booking flow, and filter out internal traffic Google Ads: confirm GA4 and Ads are linked, set up primary vs. secondary conversion actions correctly, confirm auto-tagging works, and verify the Strategy Call conversion fires exactly once per booking (with enhanced conversions if it makes sense) LinkedIn: set up conversion tracking tied to the booking confirmation and verify the Insight Tag is firing properly, plus basic retargeting audiences Test end to end with a real test booking and show me the conversion registering in all three platforms Hand-off: a short written guide or Loom video covering what's configured and how I can spot-check it later I strongly prefer a simple, low-maintenance setup. If you think Google Tag Manager is worth adding for a static site like this, tell me why. If it's overkill, say so.

Requirements Proven experience with GA4, Google Ads conversion tracking, and LinkedIn Campaign Manager Experience with Acuity Scheduling or other embedded third-party schedulers is a big plus Comfortable working on a static HTML site Clear communication and a written record of what you changed To apply, please include: How you'd handle attribution and conversion tracking across an embedded Acuity scheduler One or two similar projects you've completed Your fixed-price quote and estimated timeline